Surfing in the middle of a shopping mall in Osnabrück, Germany

A specialty department store in the small German city of Osnabrück has become a magnet for sports enthusiasts from all over Germany and a true regional landmark.

L&T has turned its sports store into an “experience center”—and a nearly one-of-a-kind one at that: from any floor of the department store, shoppers can watch surfers ride the waves in the central atrium.